Bee Digital uses Search Engine Marketing (SEM) to help increase your share of paid and organic traffic referrals from search engines such as Google and Bing to your website or landing page. We work with you to your ad relevance and keyword strategy to maximize your Return On Investment. In addition, we need to gain an understanding of what the competition is doing for those topics driving demand, because as we know, search is a zero sum game.
That means finding data points that can help us:
Identify new ways to tackle adjacent markets
Discover new keywords to target
Understand what types of content perform
See where the competition is doing well, and where you can do better
SET YOUR BUDGET & CREATE AD CONTENT
Bee Digital will help to determine an effective budget and an innovative text ad with strong messaging that tells people what you offer.
DETERMINE RELEVANT SEARCH TERMS
Next, choose the search terms that will make your ad show in the search engine results.
CHOOSE TARGET AUDIENCE
Next, choose your device, audience and behavior target strategy. You can select from a variety of demographic, geographic, and behavior targeting