Native advertising is a type of online advertising that matches the form and function of the platform on which it appears. For example, an article written by an advertiser to promote their product, but using the same form as an article written by the editorial staff.
Bee Digital develops campaigns developed to build trust and engagement with customers through the use of Native Advertising. Designed to match the visual look of modbee.com, native ads integrate the content into the page and let the reader consume it in normal flow. Our team of content writers and digital specialists will do the work for you.
Features and Benefits of Native Advertising
Drives consumer engagement while being unobtrusive
Enhanced branding when the content is relevant and credible
Highly visible placement on the center rail above Inside The Bee on desktop homepage
Reader has the option to go to the customer’s site or The Bee kiosk page where all the stories are cataloged
Enables the life of the content to be extended
CTR and time spent rate are enhanced by Native Advertising
Advertiser owns the content created by Ebyline*
Native ads have higher engagement. On sites that have both native and traditional ads, native ads perform better when analyzing engagement metrics