Every second there are 32,000 Google searches, 10,000 Facebook likes, 9,000 YouTube video views, and 4,000 tweets executed.
Understanding your digital consumer signals along the customer’s decision journey is imperative in today’s digital marketing strategy. Bee Media Services uses these audience, environmental and media data signals to target market specifically your industry, your customer and in your locations of choice.
Website Development
91% of Small Businesses do not have a mobile compatible website
A website is a vital component to a company’s online presence. Beginning with a website, a company can position themselves as a destination that gives potential consumers the impression of a legitimate, professional business. It is a must have virtual presence that allows a business to meet the consumer where they are at 24 hours a day.
Search Engine Optimization
93% of online experience begins with a search engine
SEO is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. In today’s business world, internet marketing is critical to a company’s success. Bee Media Services specializes in current top of the line Search Engine Optimization practices.
Targeted Display
Reach 99.5% of the internet consumers Anywhere, Anytime, on Any Device
Our targeted display services can serve marketing campaigns to 99.5% of the internet. We are connected to over 60 exchanges and have access to over 10,000 audience segments. This allows us to customize digital marketing campaigns to reach your consumers and objectives. Your digital advertising will be placed wherever your online audience goes which shows track-able and measurable results!
Targeted Display Tactic Capability
- Geo Fencing (specific geographical locations)
- Retargeting (search, site, click)
- Contextual (content specific websites)
- Premium News Websites
- Consumer Behavior and Demographics
- Run of Network (any geographic location)
- ModBee.com (owned & operated site direct)
Search Engine Marketing
50% of users never see your listing if it isn’t in the top five search results
The most common pay-per-click ads are on Google or Bing. These ads are displayed along the organic search results. These paid results show up in searches for specific keywords or phrases that you choose. There is a bidding process behind the scenes for search rankings. Specific targeting such as geography will help achieve ultimate results in gaining customers in your business.
Video Marketing Pre-Roll Advertising
Video viewers are 1.7 times more likely than non-viewers to buy a product after seeing a video about it
You’re more likely to establish an emotional connection with potential customers and you seem more familiar to them. An Animoto survey states that 58 percent of those questioned said they were more likely to trust a company that presented video on its website. Over 90 percent stated that video helps when products and services are compared. These video demonstrations help purchasing decisions.
Social Media Marketing
Close to 1.7 billion people have active social media accounts
Consistently engaging content helps brand your business. The use of specific social media platforms we recommend for your business comes down to focusing on:
- Building a fan base
- Conducting customer service
- Generating leads
Social Media Services Available Include:
- New Social Media Builds
- Verify & Claim Social Media Channels
- Social Media Review Management
- Social Media Advertisment
Reputation Management
85% of customers will likely not return to a business if listed address or hours are listed incorrectly.
Businesses need to hear what customers are saying, then be able to quickly react. By monitoring and managing online listings, which includes customer reviews, it builds a stronger reputation. Our reputation intelligence platform includes the ability to respond to reviews, track likes, followers, and check-ins for top social platforms.
Targeted Email Marketing
Email lists need to be managed properly with the right amount of attention. Keeping readers interested in buying and your brand top of mind.
Specific email marketing tactics include:
- Collecting valid email addresses
- Setting up targeted email lists
- Creating interesting and relevant content
- Having clear calls to action
- Writing compelling subject lines
- Monitoring and reporting the results of email broadcasts on important metrics such as click-through rate and open rates.
Native Advertising
85% of mobile users are “visually engaged” with native ads presented in the stream of content. Native mobile ads deliver 6X higher conversions for brands versus traditional banner ads
Native advertising matches the form and function of the platform on which it appears. An article written by an advertiser to promote their product uses the same from as an article written by the editorial staff. Campaigns are built to build trust and engagement with customers using Native Advertising. We use our modbee.com platform to integrate the content into the page, which the readers consume in a normal flow. This strategy has seen an increase in click through rates for advertisers.
Content Management
Content marketing management includes a multi-channel approach
Our Content marketing audits existing channels and platforms and sets new goals. Audiences and personas are defined and a content marketing strategy develops. Editorial management takes place in which compelling content is produced for each channel. Next, the content is distributed based on researched best release times. Full reporting is done to evaluate and measure the ROI for each channel.